Best Time To Upload Reels On Instagram In India In 2024

Best Time To Upload Reels on Instagram in India: Timing is the most important when it comes to getting the most engagement on Instagram reels in India. Knowing when to post reels and posts will help you reach a larger audience, especially as the platform continues to gain popularity around the nation. Several factors, including users’ daily habits, schedule, hours of peak activity and the country’s time zone, affect the best time to post. 

Content Creators can improve and enhance their overall availability on the site by carefully considering when to upload reels to maximise the chance that their posts will be liked, viewed and shared. The Best Day and time to upload your content for better engagement is Sunday and Friday between 3 PM and 9 PM. This article explores the ideal times to post Instagram Reels in India based on user behaviour trends and provides advice to help content creators schedule their posts accordingly. Read this post on Best Time To Upload Reels On Instagram In India to know more.

Best Time To Upload Reels On Instagram In India In 2024

Understanding that timing can have a big impact on your content’s reach and engagement is crucial before delving into the specifics of when Reels should be posted on Instagram in India in 2024. When you time your Reels correctly, most audiences will see them, increasing the chances and engagement that they will receive views, likes, comments, and shares. 

Let’s check what is the best time to post reels on Instagram; the details mentioned below are in IST (Indian Standard Time): 

1. Monday: 8 AM & 10 PM
2. Tuesday: 9 AM, 2 PM & 10 PM
3. Wednesday: 9 AM To 11 AM, 7 PM To 9 PM
4. Thursday: 8 PM To 12 AM 
5. Friday: 5 PM To 7 PM, 11 AM To 2 PM
6. Saturday: 10 AM To 1 PM
7. Sunday: 10 AM To 12 PM, 7 PM To 2 AM

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1. Best Time To Post Reels On Monday (8 AM & 10 PM):

Almost every user in India starts their day at 7 or 8 AM on Monday, and they most likely go through Instagram reels before starting their daily routine. So this can be the right time to catch their attention, between the day everyone is busy with their hectic schedule. Similarly, in the end, posting your content at 10 PM will go well with the night routine while users are chilling and are willing to use Instagram from 10 AM to 12 PM before going to sleep.  

2. Best Time To Post Reels On Tuesday (9 AM, 2 PM & 10 PM): 

In India, on Tuesdays, the busiest hours of the day are usually when posts should be made. Users are best captured early in the day, around 9:00 AM, when they are making their routines and frequently check social media for updates. Around 2:00 PM, when people are taking lunch breaks and are more inclined to scroll Instagram, is another ideal moment. Last but not least, 10 PM is a highly productive time since people are more relaxed and interested in entertainment after work.

3. Best Time To Post Reels On Wednesday (9 AM-11 AM & 7 PM – 9 PM)

As the midway of the week when the activity is usually consistent, Wednesdays are mostly seen as an important day for posting Instagram Reels in India. In the early morning checking up on social media, the morning hours between 9:00 and 11:00 AM are productive. Wednesdays have more engagement and productivity than any other weekday. It is usually more as compared to Tuesday and Thursday. Furthermore, the hours between 7:00 and 9:00 PM are very effective since people are unwinding from their day, feeling more at ease, and frequently using social media during this time. 

4. Best Time To Post Reels On Thursday (8 PM to 12 AM) 

As engagement tends to rise towards the weekend, Thursdays are a good day to upload Instagram Reels in India. The ideal moments to post are during important times when viewers are most engaged if you want to optimise engagement on Thursdays. Some users don’t sleep too early or too late, so posting between 8 PM and 12 AM can still have the chance to increase your views and likes. You can greatly enhance the chances of reaching a larger audience and generating more engagement by uploading your Reels on Thursdays during these peak times, which will increase engagement. 

5. Best Time To Post Reels On Friday (5 PM-7 PM & 11 AM-2 PM)

You can boost the availability and interaction of your Reels as users prepare for the weekend by posting around these hours. Between 11 AM and 2 PM on Fridays is the best time to post on Instagram. On Fridays, the engagement rate rises early at 7 AM and falls early at 5 PM. The least amount of activity is seen on Friday nights from 10 PM to 7 AM. Engagement starts declining at the end of the week, so make sure you schedule your posts at the best time possible. 

6. Best Time To Post Reels On Saturday (10 AM – 1 PM) 

In India, Saturday and Sunday are the best days to post Instagram reels as everyone is free from their work. Most of the users in India start their day at 10 AM or after 10 on Saturdays. Moreover, In comparison to weekdays, Saturdays are also used for relaxing activities like sleeping, trips, and other personal activities, which causes lots of people to spend fewer hours on social media, but still, many users are active throughout the day. Creators can still post between 10 AM to 1 PM. 

7. Best Time To Post Reels On Sunday (10 AM-12 PM & 7 PM-2 AM)

In India, Sundays are generally thought to be the greatest days to publish Instagram Reels for higher interaction. Since Sundays offer a lot of spare time, people are more active on social media all day long. Sunday is a fun day to publish Reels because of the increased activity and more responsive audience, especially in the morning between 10 AM to 12 PM and early evening hours of 7:00 PM to 2:00 AM. It is more common for users to spend time on Instagram, searching for informative, funny, motivating, or entertaining content to help them relax. 

How Have We Identified the Best Time To Upload Reels on Instagram? 

In 2024, our team at https://licmerchant.co.in/  researched and examined the best time to post Instagram Reels in India using a data-driven method. We analysed over 312,000 Instagram posts produced by 55,000 accounts. 

After researching, our team found the right and most effective time for posting Reels on Instagram. We examined user engagement information as well as behavioural patterns. By analysing when users tend to be active on the site, we can identify peak availability hours. 

This involves going over Instagram Insights, which offers accurate data on follower activity, including when and on what days they’re most likely to engage with posts. In addition, we analyse other factors such as cultural habits, time zones, and even content genres to decide when Reels will perform best. Regular evaluations & changes based on these results help us improve our timing approach to maximise reach and engagement. 

Tips For Best Time To Upload Reels on Instagram 

Before we get into advice on when to post Reels on Instagram, it’s important to understand that timing is a key component of increasing the effect of your content. Although producing high-quality Reels is important, their popularity and engagement can be greatly increased by scheduling their posting. The best time to post could affect you based on several factors, including the behaviour, location, and kind of content you create for your audience. Some tips are explained below: 

1. Understanding Audience’s Daily Routine:

Analysing the ideal posting time requires an understanding of your audience’s daily routine. For example, if the majority of your followers are students, they will be more active in the evenings and late at night. Similarly, working professionals can interact more in the early hours of the day, at lunch, or after work. To guarantee that your content is being watched when your audience is most likely to be online, time your postings to coincide with these routines.

2. Knowing Audience’s Location:

Knowing where your followers are situated will let you adjust your posting schedule to their time zones, which is an essential strategy for boosting engagement on Instagram Reels. Posting during peak times, such as 9:00 AM to 11:00 AM or 7:00 PM to 9:00 PM (IST), can optimise availability if the majority of your audience is based in India. But you might also need to modify your posting schedule to account for other time zones if you have a fan base in other areas, like the US or Europe. If you’re someone with a business account on Instagram you can check the insights to analyse the location of your followers and manage the timings accordingly. 

3. Collaborative With Other Creators:

Working together with other Instagram influencers is a great way to increase interaction on your Reels. By collaborating with another creator, especially one whose fan base matches or overlaps with yours, you can reach a wider and possibly more interested audience with your material. Since the followers of each artist are likely to interact with the collaborative work, this cross-promotion increases visibility for both creators. Also, when fans witness their favourite creators collaborating, partnerships frequently convey honesty and trust. When viewers interact more with information they believe to be honest and real, trust can lead to higher levels of engagement. 

4. Use Relevant Hashtags:

Since hashtags help organise your content and increase its visibility to a larger audience than just your direct followers, using the right ones is essential to maximising engagement on Instagram Reels. Relevant hashtags allow your Reels to show up in hashtag feeds and search results, exposing your content to viewers interested in those particular subjects. Additionally, searching hashtags is rather simple: just select tags by clicking on the search tab. If your Reel is about fitness, you can use #FitnessMotivation. Popular tags will draw in viewers who follow or look up these terms. 

Key Factors While Selecting The Right Time To Upload Reels on Instagram 

There are several factors that you should keep in mind before choosing the right time to post your content on Instagram: 

1. Day of the Week:

The performance of your Reels can be affected by the day of the week. People tend to be more engaged on weekends since they have more time to use social media. However, because of work-related activities, there can be a decrease in involvement on some days, such as Mondays and Fridays. You can determine which days work best for your content by examining previous performance on various days. Analysing this will help you to understand what time is best suited for your posts. 

2. Time Zones:

You can say it’s the most important factor to take into account various time zones if your audience is spread out geographically throughout India. Although India is just in the one-time zone (IST), viewers from nearby nations can still interact with your material. You can reach a wider audience and increase the chances that more people will view your reels by posting at a time that works well for different time zones. This simply means that if you have a big audience from a particular country or region then you should consider their time zone. 

3. Reason For Posting:

As a content creator, you should know when to upload so that you can get a large audience and engagement. Effective content will let you gain more popularity and viewers are more likely to appreciate and share content that has a clear goal since it appears more appealing. Knowing why you post anything each time also helps you to better connect your content with larger events, trends, or audience demands. This makes your material timely and relevant, which increases availability and interaction even more.

4. Posting Frequency & Competition:

The type of competition in your field and how frequently you post yourself will also have a great impact on when is the best time to post. You could want to target periods where there is less content being shared instead of peak hours when more artists are posting if your field is very competitive. If you update or check regularly, you can also think about separating your Reels into smaller parts to prevent overloading the viewers and keep them engaged all day. 

5. Reach & Algorithm:

Not only on Instagram but on platforms like YouTube and Facebook, the algorithm plays an important role. A major factor in deciding how visible your Reels are on Instagram is the algorithm. Posting when your audience is most engaged or active will help your Reels get attention more quickly because the system favours content that gets quick engagement. Getting regular interaction immediately after you publish increases the chances that your content will be included on the Explore page or have a broader audience by showing the algorithm that it is valuable. 

6. Type Of Content:

What kind of content you make as a content creator will play a great role in your engagement. Also, when to post will depend on the type of content you make. When viewers are searching or looking for value-driven content on weekday mornings or afternoons, for instance, educational or informative Reels will do well. On the other hand, during the evenings and weekends, when people are more laid back and searching for fun content, Reels that are humorous, funny or lighthearted will get more views as compared to others. So knowing about what you’re posting and when it is liked will help you in deciding the right time to post.  

7. Industry & Market:

In 2024, the best time to post on Instagram and the amount of interaction your content gets are greatly affected by the market and business in which you operate. Different industries have different peak engagement times and audience patterns. In the fashion industry,  users are most active in the late morning and evening hours when they have free time to check tips and trends. On the other hand, sectors such as finance or business will have higher levels of engagement on weekdays, especially during lunch or after work, when experts are more willing to interact with learning resources. 

Conclusion

Hence, this was all on our article about “Best Time To Upload Reels On Instagram In India”. Finding the optimal times to post on Instagram Reels will let you engage with your existing followers. To improve engagement on Instagram Reels, concentrate on identifying your audience,  uploading at appropriate times, and working with other producers. Customising your content to your target audience’s likes, dislikes and habits, paired with effective hashtag use and collaborations, can greatly increase interaction. Regularly monitoring results and changing your approach will help in the long-term sustainability.

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